Information Architecture and
User Experience Design
My primary career focus is information architecture and user experience design. I have worked on a number of high-profile eCommerce, marketing, and intranet sites.
The full deliverables from most of these projects are confidential, so I have provided only brief samples below. My responsibilities have included:
- Persona and scenario development
- Conceptual design
- Site maps / taxonomy
- Wireframes and functional specifications
- Usability test development, facilitation, and analysis
Representative Clients and Projects
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User experience lead for design of multiple Sears online programs. Projects included the 2008 and 2009 holiday activations, Give Together (a group gifting application), and Heroes at Home (charitable giving).
[sears.com] |
2008-2009
Roundarch |
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User experience lead for major redesign of both Motorola's consumer and business-to-business websites.
[motorola.com] |
2007
Roundarch
|
|

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Lead information architect for major redesign of eCommerce website.
[spiegel.com]
|
2005
Fry |
|
 |
User experience consultant for redesign of ASAP eCommerce and extranet sites.
[asap.com] |
2006
Fry |
|
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Lead information architect for high-level redesign and Endeca search implementation on corporate website.
[dowcorning.com]
|
2006
Fry |
Sample Documentation
To respect client confidentiality, these deliverables have been made as anonymous as possible, and only show small snippets of the actual documentation.
Wireframes /
Functional Spec |
Excerpt of detailed functional specification and wireframes for an eCommerce checkout process. |
58-page PDF |
|
Wireframes |
Subset of annotated wireframes for the consumer product information and marketing site of a major electronics manufacturer. |
8-page PDF |
|
Site Map |
Map for a software reseller's corporate / eCommerce website.
|
6-page PDF |
|
Concept Map |
High-level approach document, showing the early strategy for organizing a seasonal website campaign. |
1-page PDF |
|
User Flow |
Flow diagram showing the user's core path through a product information experience.
|
1-page PDF |
|
User Flow |
Excerpt of flow diagram showing the user experience for an interactive game with both online and offline components.
|
1-page PDF |
john@yesko.com John Yesko Chicago, Illinois USA