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Information Architecture and
User Experience Design

My primary career focus is information architecture and user experience design. I have worked on a number of high-profile eCommerce, marketing, and intranet sites.

The full deliverables from most of these projects are confidential, so I have provided only brief samples below. My responsibilities have included:

  • Persona and scenario development
  • Conceptual design
  • Site maps / taxonomy
  • Wireframes and functional specifications
  • Usability test development, facilitation, and analysis


Representative Clients and Projects

Sears logo
User experience lead for design of multiple Sears online programs. Projects included the 2008 and 2009 holiday activations, Give Together (a group gifting application), and Heroes at Home (charitable giving).
[sears.com]
2008-2009
Roundarch

Motorola logo
User experience lead for major redesign of both Motorola's consumer and business-to-business websites.
[motorola.com]

2007
Roundarch


logo

Lead information architect for major redesign of eCommerce website.
[spiegel.com]

2005
Fry

logo

User experience consultant for redesign of ASAP eCommerce and extranet sites.
[asap.com]

2006
Fry

Lead information architect for high-level redesign and Endeca search implementation on corporate website.
[dowcorning.com]

2006
Fry


Sample Documentation

To respect client confidentiality, these deliverables have been made as anonymous as possible, and only show small snippets of the actual documentation.

Wireframes /
Functional Spec
Excerpt of detailed functional specification and wireframes for an eCommerce checkout process. 58-page PDF

Wireframes Subset of annotated wireframes for the consumer product information and marketing site of a major electronics manufacturer.

8-page PDF


Site Map

Map for a software reseller's corporate / eCommerce website.

6-page PDF

Concept Map

High-level approach document, showing the early strategy for organizing a seasonal website campaign.

1-page PDF

User Flow

Flow diagram showing the user's core path through a product information experience.

1-page PDF


User Flow

Excerpt of flow diagram showing the user experience for an interactive game with both online and offline components.

1-page PDF


john@yesko.com   John Yesko Chicago, Illinois USA